When you’re looking for a job, it can be easy to ignore your LinkedIn profile. However, as 94% of recruiters use LinkedIn to vet candidates for a job, you’d be missing a trick if you didn’t have a strong profile to entice the recruiter to find out more.
Here at Ambitions, we like to have a LinkedIn skeet when pairing candidates with potential employers and, unfortunately, we see the same common mistakes time and time again.
As we’re feeling generous, we’ve pulled together 10 tips to use your LinkedIn profile to secure your dream job. (*Dusts off halo*)
- Show us yer face
You may not have the best looking mug, but we want to see it. Profiles with a photo get up to 21 times more views and up to 36 times more messages, according to LinkedIn savvy Blair Decembrele. A professional photo is necessary to establish trust and transparency. By not uploading a picture it looks like you’ve got something to hide.
- Consider your headline
Consider what you want your headline to say. If you are in between jobs, it may be tempting to change your headline to something like ‘looking for new opportunities’ but that doesn’t really say a lot about you.
Instead, change it to something which makes it obvious straight away which field of work you’re in and the skills you have, such as ‘Experienced Marketing Manager specialising in lead generation’ or ‘Business Administration graduate seeking entry-level opportunity’.
- Complete each section
An empty or half-filled profile isn’t a great first-impression so spend some time working through each section.
Including your employment history, education and current location will help draw people in. If you haven’t had any prior employment, include any work experience or volunteering you’ve had.
- Include specific skills
There are more than 11 million active job listings on LinkedIn, which goes to show how popular the platform has become to snap up future employees.
Take a look through some of the jobs you’re interested in and make a note of specific skills they ask for. Including these skills on your profile will help you get found for future opportunities.
But be careful to only list skills you honestly have! Don’t bother listing ‘website coding’ if you don’t know your HTML from your PHP.
- Nail the voice
Think about who your target audience is and the type of language you should use to appeal to them. If you’re actively job hunting, your summary statement should be smoother than a big dollop of Nutella on toast. Rein them in and make them want you and only you. Try to write something interesting about yourself that demonstrates why you’d be an asset to their workforce.
- Be active
No, we don’t mean go for a run, we mean to be active on LinkedIn. Share posts relevant to the industry you want to work in, engage with your connections and don’t be afraid to post your own content.
The more active you are on LinkedIn, the more you’ll improve your profile visibility – i.e. the more you’ll be found by potential recruiters.
- Create a custom URL
It’s becoming more common to include your LinkedIn URL within your CV. Rather than displaying a random string of letters and numbers, you should edit the URL so that it includes your full name, e.g.: http://linkedin.com/in/JoBloggs.
You can edit your profile URL in the ‘contact info’ section. This will make it easier for recruiters to find you when cross-referencing with your CV.
- Publish an article
You don’t have to be a professional writer to publish a blog-type post on LinkedIn. It’s a great opportunity to be seen as a thought leader and stand out from other potential candidates.
You could write about any topic that relates to your career path. For example, tell a story about how you provided great customer service or write a ’10 tips’ style article like this one. Think about what value you can add to the reader.
- Add visuals
Did you know you can include visuals and examples on your LinkedIn profile? It’s another great way to stand out from your peers. If you’re in a creative industry you could upload a project you’re particularly proud of. Recent Graduates could upload their dissertation. If you’ve had any work published then you could add the link to highlight your achievement.
- Always proofread. Always.
Whenever you’re updating your LinkedIn profile, make sure you take time to proofread it before you post it. Sloppy grammar, typos and spelling mistakes are a huge turn-off. Yes, we’re all human and all make mistakes but give yourself the chance to spot them by re-reading everything before you hit ‘submit’.
We hope this little taster gave you some inspiration for your LinkedIn profile. If you’re currently looking for a first job or a new job, Ambitions Recruitment can help. Take a look at our current job vacancies or call our friendly team on 614841.